ABOUT GENEVIEVE RUSSELL
GENEVIEVE RUSSELL, Founder & Creative Director, Camino Botanica Studio
Genevieve Russell is a visual storyteller and creative director whose work is rooted in documentary traditions and a deep respect for place, community, and lived experience. For more than two decades, she has explored how image and narrative shape understanding, memory, and connection.
Her early work in photography and documentary filmmaking cultivated an attentive, intuitive approach grounded in listening and observation. This foundation continues to inform her practice today — revealing the quiet meaning, resilience, and beauty inherent in every story.
In 2007, she founded StoryPortrait Media, a boutique documentary studio dedicated to preserving legacy and cultural narratives through film and photography. This work laid the foundation for Camino Botanica Studio, an evolution of her practice that integrates narrative direction, visual language, and creative collaboration to support design-led businesses, makers, and mission-driven organizations.
Based in Santa Fe, New Mexico, Genevieve works collaboratively with photographers, designers, and artisans to cultivate clarity, cohesion, and meaningful presence. Her work is guided by a belief that when story and image are aligned with intention, trust deepens and recognition grows.
* Image by Mary Moon Photography